%0 Journal Article
%T CONSUMER BAHAVIOUR REGARDING ¡°LIGHT¡± FOOD PRODUCTS ON THE ZAGREB MARKET
%A Cerjak
%A MARIJA
%A Rup£¿i£¿
%A IDA
%A Tomi£¿
%A MARINA
%A Zraki£¿
%A MAGDALENA
%J -
%D 2007
%X Sa£¿etak The trend of healthy eating and consumers¡¯ awareness of the connection between diet and own health increased the consumption of the food with reduced content of fat and sugar, i.e. ¡°light¡± products. In order to satisfy consumers¡¯ needs producers of ¡°light¡± products need to be acquainted with their costumers. The goal of this research was to describe the ¡°light¡± products consumers in the city of Zagreb and the surrounding area. The results of the research showed that most respondents use ¡°light¡± products at least occasionally, but they are not well acquainted with the real meaning of the ¡°light¡± label. Sex, age and consumers¡¯ attitudes about their health, diet and ¡°light¡± products infl uence their consumption behaviour. The results of this research could be used as a base for the marketing planning of ¡°light¡± products producers
%K ¡°light¡± products
%K survey
%K buying behaviour
%K attitudes
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=27882