%0 Journal Article
%T Research on Data Analysis of Chinese Public Accounting Firms in the Big Data Era
%A Meng Kang
%A Fuangfa Ampornstira
%J Open Journal of Accounting
%P 1-8
%@ 2169-3412
%D 2021
%I Scientific Research Publishing
%R 10.4236/ojacct.2021.101001
%X The rapid development of computer and Internet technology has brought human society into the era of information technology, and it has a profound impact on human¡¯s past work, production, management and consumption methods <a href=\"#ref2\">(AICPA, 2014)</a>. Even the social economic structure has changed in this general environment. With the rapid development of information technology, tradition has been unable to meet current needs. By combining the concept of big data and the characteristics of audit work in the era of big data, this article explores the effective countermeasures for optimizing the data analysis in the era of big data <a href=\"#ref16\">(Richins et al., 2017)</a>.
%K Big Data Audit
%K Data Analysis
%K Public Accounting Firms
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=106150