%0 Journal Article
%T ¡°I Am the Law and Order Candidate¡±: A Content Analysis of Donald Trump¡¯s Race-Baiting Dog Whistles in the 2016 Presidential Campaign
%A Brian P. Tilley
%J Psychology
%P 1941-1974
%@ 2152-7199
%D 2020
%I Scientific Research Publishing
%R 10.4236/psych.2020.1112123
%X Though many in news media have accused Donald Trump of being racist or dog-whistling during the 2016 United States Presidential campaign, there has been little empirical analysis of Trump¡¯s words. A content analysis of Donald Trump¡¯s speeches as the Republican Presidential Nominee was conducted to search for race baiting dog whistles. The paper uses the content analytical method, which seeks alignment of message, messenger, and receiver; as such, analysis included not only Trump¡¯s words but connection with extant research on his political persona and his supporters. Analysis showed alignment in the three areas, including consistent dog whistle usage in Trump¡¯s speeches. Trump¡¯s dog whistle usage also significantly exceeded that of recent Republican Presidential Nominees.
%K Content Analysis
%K Dog Whistle
%K Qualitative Research
%K Donald Trump
%K Racial Appeal
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=106140