%0 Journal Article
%T Consumer Buying Behavior towards E-Commerce: A Survey Study of Consumers at a Selected Online Shopping Site in Dhaka, Bangladesh
%A Tanvir Abir
%A Taha Husain
%A Shaikh Sabbir Ahmed Waliullah
%A Dewan Muhammad Nura Yazdani
%A Kazi Fayzus Salahin
%A Md Adnan Rahman
%J Open Journal of Business and Management
%P 2716-2728
%@ 2329-3292
%D 2020
%I Scientific Research Publishing
%R 10.4236/ojbm.2020.86168
%X <span style=\"font-family:Verdana;\">This study aims to evaluate the consumer¡¯s buying behaviours in online
shopping sites in Bangladesh. This study follows a mixed-method approach where
the researchers collected primary data from the questionnaire survey and
in-depth interview of the customers who buy services from the e-commerce site.
The findings from the cross-sectional study revealed positive effect (</span><i><span style=\"font-family:Verdana;\">P</span></i><span style=\"font-family:Verdana;\">-value &gt; 0.005) of Psychographic
Indicators (0.049); Economic Indicators (0.339); and Socio-cultural Indicators
(0.297) coefficients on customer satisfaction towards e-commerce. However, the
demographic factor is not statistically significant (</span><i><span style=\"font-family:Verdana;\">P</span></i><span style=\"font-family:Verdana;\">-value &gt; 0.005) and do</span><span style=\"font-family:Verdana;\">es</span><span style=\"font-family:Verdana;\"> not put any impact (0.321) on customer satisfaction.</span>
%K Consumer Behavior
%K E-Commerce
%K Online Shopping
%K Technological Factors
%K User Satisfaction
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=104341