%0 Journal Article
%T Tourism valorisation of immovable tangible cultural heritage in Me£żimurje
%A Slunjski
%A Robert
%J -
%D 2018
%R 10.21861/HGG.2018.80.02.05
%X Sa£żetak Cultural heritage is an important element of the presentation of an area, the bearer of identity of a certain community and one of the most important resources of cultural tourism. It can become a generator of development with the help of a well thought-out tourism valorisation strategy. Cultural heritage research in the context of cultural tourism is a new topic in Croatia, in the same way that the phenomenon of cultural tourism has become a global phenomenon in the last twenty years. The aim of this study is to analyse the attitudes of tourists, excursionists and directors of Me£żimurje tourist boards about the potential valorisation of immovable cultural heritage in Me£żimurje; in order to identify the most important cultural and heritage sites, so that they would be valorised more successfully. The attitudes of tourists and excursionists were obtained with the help of a questionnaire, and attitudes of the directors of tourist boards with the help of in-depth interviews. The research has shown that tourists are not familiar enough with the cultural heritage of Me£żimurje, that the region has good tourism potential that is not well utilised, that there are several cultural heritage sites in Me£żimurje that are included in the tourism supply, but that most of the heritage sites are still not valorised for the purposes of tourism
%K cultural heritage
%K tourism valorisation
%K tourism supply
%K cultural tourism
%K Me£żimurje
%K Croatia
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=312447