%0 Journal Article %T Scenarios for Improving Business of a Beekeeping Farm ¨C Case Study %A Merka£¿ %A Danijel %A Salopek %A Maja-Mihaela %A Sremi£¿ %A Marta %A Vagan %A Jasmina %A £¿op %A Tajana %A £¿aki£¿-Bobi£¿ %A Branka %J - %D 2018 %X Sa£¿etak The aim of this paper is to detect possibilities for improving business of the selected beekeeping farm which has four scenarios available: 1. migratory beekeeping; 2. increasing the range of products; 3. selling at market places and open-air shops; and 4. export of honey. Increased range of products and export to a foreign market proved to be the most profitable scenarios, but scenarios can be combined as well %K beekeeping %K case study %K competitiveness %K efficiency %K family farm %K scenarios %U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=313123