%0 Journal Article
%T Launching a New Brand of Women¡¯s Underwear
%A Dole£¿al
%A Ksenija
%A Grilec
%A Alica
%A Kojund£¿i£¿
%A Ivana
%A £¿abari£¿
%A Irena
%J -
%D 2018
%R 10.31881/TLR.2018.vol1.iss2.p64-71.a5
%X Sa£¿etak Women¡¯s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women¡¯s underwear is presented in this paper. The main purpose of the paper is the description of the development of a new brand of luxury underwear including the introduction of several economic phases which are cover mission, vision, brand goal, SWOT analysis and 7P marketing mix
%K Underwear
%K fashion brand
%K SWOT analysis
%K 7P marketing mix
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=301851