%0 Journal Article %T An exploratory study of affecting key factors on market orientation by small and medium scale enterprises %J Journal of Business Studies %D 2016 %R 10.4038/jbs.v3i1.31 %K Challenges and issues %K Market orientation %K Small and medium scale enterprises (SMEs) %U https://jbs.sljol.info/articles/10.4038/jbs.v3i1.31/