%0 Journal Article
%T Giants, Silos, and Bridges:  Building Linkages to Existing Literature
%A Lynne Doner Lotenberg
%J Social Marketing Quarterly
%@ 1539-4093
%D 2018
%R 10.1177/1524500418754982
%U https://journals.sagepub.com/doi/full/10.1177/1524500418754982