%0 Journal Article
%T Is This Social TV 3.0? On Funk and Social Media Policy in German Public Post
%A Sven Stollfu£¿
%J Television & New Media
%@ 1552-8316
%D 2019
%R 10.1177/1527476418755514
%X This article investigates how social media affects German public television. Due to recent dynamics in the field of social TV, notions of social TV as basically ¡°tweeting while watching TV,¡± or as an ¡°additional function¡± of television, need to be revised. As an addition to existing ideas of ¡°Social TV 1.0¡± and ¡°Social TV 2.0¡± and other characterizations, I refer here to ¡°Social TV 3.0.¡± Current social TV features need to be characterized in the light of a ¡°network of content¡± that combines the ¡°media logic of television¡± and the ¡°logic of social media¡± by means of their dynamic, flexible, and horizontal integration into the ¡°matrix-media strategy¡± of TV executives impelled by a social media policy. By taking the content network funk (¡°a consortium of public broadcasters¡± [ARD] and ¡°Second German Television¡± [ZDF]) as a prime example of social TV 3.0 in Germany, I analyze the merging of television and social media
%K social TV
%K post-television
%K social media
%K content networks
%K mobile media
%K convergence
%U https://journals.sagepub.com/doi/full/10.1177/1527476418755514