%0 Journal Article
%T Competing against Luck: The Story of Innovation and Customer Choice
%A Debarati Bhattacharya
%J Vikalpa
%@ 2395-3799
%D 2018
%R 10.1177/0256090918774665
%U https://journals.sagepub.com/doi/full/10.1177/0256090918774665