%0 Journal Article %T Filipinos Love Serving Others: Negotiating a Filipino Identity in HawaiĄŻi %A Daniel B. Eisen %J Sociological Perspectives %@ 1533-8673 %D 2019 %R 10.1177/0731121418817251 %X Examining how individuals negotiate a Filipino identity in HawaiĄŻi provides insights into the fluidity and flexibility of racism. Filipino identities in HawaiĄŻi are often negotiated at the intersections of a Filipino colonial mentality, a local HawaiĄŻi identity, and racialized structures that marginalize Filipinos. Drawing on interviews with upwardly mobile individuals who grew up in HawaiĄŻi, I illuminate how young adults reclaim a Filipino identity after growing up being ashamed of being Filipino. Spurred by experience in higher education, the participants worked to affiliate themselves with being Filipino and recast negative stereotypes in positive fashions. Although these reframings of stereotypes enabled one to confidently assert that they were Filipino, they also upheld the negative characterizations of Filipinos that inform their marginalization in HawaiĄŻi. Ultimately, this research demonstrates the racial ideologies are fluid and flexible, as they can shape identity processes that attempt to construct a positive Filipino identity in HawaiĄŻi %K identity %K internalized racism %K Filipino %K HawaiĄŻi %K Asia and Asian America %K racial and ethnic minorities %U https://journals.sagepub.com/doi/full/10.1177/0731121418817251