%0 Journal Article
%T Factors Influencing Clients in Choosing Insurance Companies
%A Bernardus Franco Maseke
%A Dietilde Ndinelago Iipinge
%J Open Access Library Journal
%V 8
%N 1
%P 1-11
%@ 2333-9721
%D 2021
%I Open Access Library
%R 10.4236/oalib.1106944
%X The paper was conducted to analyze different factors influencing clientsĄ¯ choice of insurance companies. Insurance is essential for peace of mind, however, clients should be cautious when choosing insurers to avoid future disappointments. Clients should also be aware of fake agents, misrepresentation of information, fraud and coercion by agents and brokers. The main objective of this paper was to identify the factors that drive clientsĄ¯ preferences in selecting insurance companies, whilst the second objective was to determine the relative importance of these particular factors (advertising, social and behavioral factors). This paper followed a survey design with questionnaires and 185 randomly selected participants from Keetmanshoop Namibia. The results showed that majority of participants chose insurers as a result of agents/broker persuasion, which is similar to what the majority of other researchers found in previous studies. None the less, 87% of participants are satisfied with their current insurers, leaving 13% unsatisfied and intending to switch to other insurers. In addition findings revealed a positive relationship between clientĄ¯s relative importance of insurance and factors (social, advertising and behavioral factors).
%K Insurance
%K Policyholders
%K Preferences
%U http://www.oalib.com/paper/6121060