%0 Journal Article
%T Reconsumption reconsidered:  Redressing nostalgia with neo
%A Marie-C¨¦cile Cervellon
%A Stephen Brown
%J Marketing Theory
%@ 1741-301X
%D 2018
%R 10.1177/1470593118777892
%X Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neo-burlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when ¡®post-phenomenological¡¯ research methods are employed; and that nostalgia is its driving force
%K Neo-burlesque
%K nostalgia
%K reconsumption
%K retro
%U https://journals.sagepub.com/doi/full/10.1177/1470593118777892