%0 Journal Article
%T Reclaiming sustainable space:  A study of degrowth activists
%A Cathy Parker
%A Javier Lloveras
%A Lee Quinn
%J Marketing Theory
%@ 1741-301X
%D 2018
%R 10.1177/1470593117732458
%X While degrowth debates typically encompass abstract ecological and economic arguments against growth, our study considers how degrowth-minded activism becomes interwoven with the production and consumption of space and place. Drawing illustrative insights from an ethnographic study in the city of Seville, our findings reveal a configuration of practices (accessibility, self-organisation, reproduction and conviviality) through which degrowth-minded activism infuses urban life with noncapitalist processes and logics. Consequently, our work contributes to a paucity of studies theorising the production/consumption of space in relation to broader processes of capitalist development. In doing so, we also promote a more humane consideration of the spatial dimensions through which more equitable ways of living are constituted
%K Activism
%K consumption
%K degrowth
%K place
%K space
%U https://journals.sagepub.com/doi/full/10.1177/1470593117732458