%0 Journal Article
%T Introducing a Spectrum of Moral Evaluation: Integrating Organizational Stigmatization and Moral Legitimacy
%A Christian Hampel
%A Paul Tracey
%J Journal of Management Inquiry
%@ 1552-6542
%D 2019
%R 10.1177/1056492618790897
%X Audiences frequently change how they evaluate organizations, and these judgments often have a moral basis. For example, audiences may shift their evaluation from stigmatization to legitimacy or vice versa. These radical shifts in audience evaluation can have a major impact on organizations, yet organization theory struggles to account for them. We offer a solution to this problem by proposing a spectrum of moral evaluation that situates key moral judgments relative to each other. Our core argument is that integrating stigmatization and moral legitimacy into a broader spectrum of moral evaluation provides organization theorists with a much-needed toolkit to explore the consequential normative transformations often experienced by contemporary organizations. Specifically, it allows for a graded conception of moral evaluation, connects concepts ¨C stigma and legitimacy ¨C that are often considered in isolation, and offers opportunities for theoretical cross-fertilization
%K organizational stigmatization
%K legitimacy
%K morality
%U https://journals.sagepub.com/doi/full/10.1177/1056492618790897