%0 Journal Article
%T If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives
%A Eileen Fischer
%J Journal of Macromarketing
%@ 1552-6534
%D 2019
%R 10.1177/0276146718820937
%X This paper advocates for doing more research at the intersction of consumer culture theoretic and macromarketing perspectives. It provides an example of a project ideally suited for analysis of this kind, a study that would address how the features and marketing practices of social media platforms may be contributing to political polarization at the societal level
%K social media
%K politics
%K freedom
%K information and communication technology
%K societal welfare
%U https://journals.sagepub.com/doi/full/10.1177/0276146718820937