%0 Journal Article
%T The Strategic Alliance Game: Bringing Alliances to Life
%A Geoffrey G. Bell
%A Li L¨¹
%A Xin Liang
%J Management Teaching Review
%@ 2379-2981
%D 2018
%R 10.1177/2379298117747838
%X Strategic alliances¡ªvoluntary interfirm arrangements involving resource sharing¡ªare critical to firm success. To help strategic management students better understand alliance negotiation and formation, we developed a simple game that places them in a real alliance negotiation situation, involving simultaneous cooperation and competition (i.e., co-opetition), in which they negotiate and potentially build alliances. Teams receive either production or knowledge resources and cooperate and/or compete with each other to build a product. In the process, they understand that partners have different objectives, they analyze available resources, and they evaluate whom to trust. In this article, we describe the game and provide debriefing suggestions
%K strategic alliance formation
%K game
%K negotiation
%K trust
%K relationship building
%U https://journals.sagepub.com/doi/full/10.1177/2379298117747838