%0 Journal Article
%T An Organizational Structure of Indie Rock Musicians as Displayed by Facebook Usage
%A Stephen Carradini
%J Journal of Technical Writing and Communication
%@ 1541-3780
%D 2018
%R 10.1177/0047281616667677
%X Indie rock musicians are a group of extra-institutional individuals who play an often-vibrant role in urban economic development. The organizational structure that guides their professional activities has yet to be investigated. Interviews with 18 indie rock musicians provided a way to investigate organizational structure. They reported a build structure featuring the principles of audience development, slow growth, and unevenness. The constraints of the musician¡¯s professional situation require long-term promotion of aesthetic products to a slowly growing audience in a saturated market that produces unevenness through power imbalances. This slow-growing structure contrasts with organizational structures that provide immediate benefits
%K extra-institutional individuals
%K organizational structure
%K professional communication
%K genre
%K creative industries
%U https://journals.sagepub.com/doi/full/10.1177/0047281616667677