%0 Journal Article
%T Marketing and Regional Integration for Food Security in the Arab World
%A Mark Speece
%A Mohsen A. Bagnied
%J Journal of Macromarketing
%@ 1552-6534
%D 2019
%R 10.1177/0276146719835884
%X The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region
%K economic integration
%K resource advantage theory
%K regional competitiveness
%K food security
%K Middle East
%U https://journals.sagepub.com/doi/full/10.1177/0276146719835884