%0 Journal Article %T Porter¡¯s Five Forces and the Coffee Industry %A Duncan Duke %J Management Teaching Review %@ 2379-2981 %D 2018 %R 10.1177/2379298117726765 %X This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter¡¯s Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company they feel familiar with, Starbucks. Through the exercise, they discover that they can gain a much deeper understanding of the firm and generate new insights by taking a wider look at the industry and rigorously applying an analytical framework. The exercise has five distinct in-class steps that include collaborative case analysis and discussion, work in teams to research a firm and devise a strategy, and group presentations. It also includes a preclass assignment that ensures sufficient student preparation %K Porter¡¯s Five Forces framework %K coffee industry %K case analysis %K classroom exercise %U https://journals.sagepub.com/doi/full/10.1177/2379298117726765