%0 Journal Article
%T Porter¡¯s Five Forces and the Coffee Industry
%A Duncan Duke
%J Management Teaching Review
%@ 2379-2981
%D 2018
%R 10.1177/2379298117726765
%X This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter¡¯s Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company they feel familiar with, Starbucks. Through the exercise, they discover that they can gain a much deeper understanding of the firm and generate new insights by taking a wider look at the industry and rigorously applying an analytical framework. The exercise has five distinct in-class steps that include collaborative case analysis and discussion, work in teams to research a firm and devise a strategy, and group presentations. It also includes a preclass assignment that ensures sufficient student preparation
%K Porter¡¯s Five Forces framework
%K coffee industry
%K case analysis
%K classroom exercise
%U https://journals.sagepub.com/doi/full/10.1177/2379298117726765