%0 Journal Article %T Book Review: B.V.R. Subbu, Santro: The Car that Built a Company %A Neelam Tandon %J Global Business Review %@ 0973-0664 %D 2019 %R 10.1177/0972150918802697 %X B.V.R. Subbu, Santro: The Car that Built a Company. Gurugram: Hachette Book Publishing India, 2017, 254 pp., £¿599. ISBN: 978-93-5195-208-4 (Hardback) %U https://journals.sagepub.com/doi/full/10.1177/0972150918802697