%0 Journal Article
%T Image, Text and Malaria: Creative Production of a Comic Book
%A Jyoti
%J Society and Culture in South Asia
%@ 2394-9872
%D 2018
%R 10.1177/2393861717730940
%X Abstract The comics medium is a powerful tool for communication. It employs the language of both text and images. The placement, interrelationship and transition of panels, speech balloons, gutters, lines, script and picture plane are some of the elements that evoke a sense of time and place in comics. The success of comics as an effective medium depends on experiences common to both the creator and audience. In the light of this understanding of the language of comics, and theorisation regarding the ¡®production¡¯ of culture, this article analyses the creation procedure of a comic book made to communicate health messages among schoolchildren under a health project run by the directorate of Vector Borne Disease Control Programme in India. Designing Communications2 2 £¿Name changed. I have used pseudo names for all the private institutes and professionals. 3 £¿A. J. Greimas (1983) developed the actantial model where he talked about six actants or facets that define a narrative algorithm. These actants include the subject, the object, the sender, the receiver, the helper and the opponent. This model was further used by Bruno Latour and others in the development of actor¨Cnetwork theory (widely known as ANT) where the focus shifted from action to systems or networks.
%K Comics
%K culture
%K collaborative art
%K creative production
%K health communication
%K organisation
%U https://journals.sagepub.com/doi/full/10.1177/2393861717730940