%0 Journal Article
%T Coping with Shame in a Media
%A Gry C. Rustad
%A Steffen Kr¨¹ger
%J Television & New Media
%@ 1552-8316
%D 2019
%R 10.1177/1527476417741379
%X Since its launch in late 2015, the Norwegian web-series Skam (Shame), produced by public broadcaster NRK, has become one of the most notable successes in Norwegian television history, both in terms of ratings and critical acclaim. A high-school web-series about teenagers, mostly girls, coming of age in the Norwegian capital of Oslo, the series not only depicts young people in their everyday digital-media use but also reaches its audience through these same media and in a variety of formats extending far beyond video clips. Its success, we argue, is significantly tied to its multimedial form and distribution. We unpack the show¡¯s sociocultural potential by analyzing its various outputs (video clips, screen grabs of the characters¡¯ messenger chats, and updates from their Instagram accounts), as well as the audience¡¯s/users¡¯ responses to these in the form of comments to the web page. We argue that the show functions as a ¡°transitional object¡± (per Winnicott) for its teen audiences, providing them with a ¡°potential space¡± (also from Winnicott) in which they can learn how to cope with the challenges of a media-saturated society
%K Skam
%K transmedia
%K media studies
%K psychosocial studies
%K television culture
%U https://journals.sagepub.com/doi/full/10.1177/1527476417741379