%0 Journal Article
%T National Narrative and Regional Subtext: Understanding the Rise of BJP in Assam
%A Sandhya Goswami
%A Tamasa Das
%A Vikas Tripathi
%J Studies in Indian Politics
%@ 2321-7472
%D 2018
%R 10.1177/2321023018762676
%X The unprecedented mandate in favour of the Bharatiya Janata Party (BJP) in the 2016 Assembly elections in Assam necessitates a careful understanding of the growth and consolidation of the party in the state. The BJP¡¯s rise in the state can be understood in the backdrop of a favourable social base which has perceivably shifted from the Congress in recent years. Many factors have been responsible for this shift identifiable through a withering Congress dominance and political stagnancy of the AGP. An understanding of the political shift in Assam with the concomitant rise of the BJP is incomplete without a look into the party movement dialectics marking BJP politics. A blatantly vocal Hindutva rhetoric has been cast aside opting instead for a regionalized portraiture of Hinduism in the state. In this, localized sects and symbols have been inducted into the BJP¡¯s campaign which infused a strong sense of regional identification among the mass of electorate
%K Assam
%K assembly elections
%K BJP
%K Congress
%K AGP
%K AIUDF
%K BPF
%K BTAD
%K Hindutva
%K indigeneity
%K minority
%K Muslim
%K regional
%K national
%K tribal
%U https://journals.sagepub.com/doi/full/10.1177/2321023018762676