%0 Journal Article
%T My Foot: A Boutique with a Difference
%A Chetan V. Hiremath
%A V.S. Pai
%J South Asian Journal of Business and Management Cases
%@ 2321-0303
%D 2018
%R 10.1177/2277977918774649
%X My Foot was a boutique organization dealing with customized leather products and accessories. The CEO Manmath Shetty considered design, innovation, research & development and hand crafted products ¨C keeping the basics as Indian originals- as core competency of his organization. He was keen to grow his business without losing focus on customization, the hallmark of his success. He intended to explore the possibilities of entering into adjacent spaces (product and customer) by replicating the existing business model. The option of moving from customized to volume customized products for a global market was also a tempting possibility to be explored
%K Customization
%K small enterprise
%K leather footwear business
%K social orientation
%K expansion strategy
%U https://journals.sagepub.com/doi/full/10.1177/2277977918774649