%0 Journal Article
%T Travel and quality of life:  Where do socio
%A Betty Weiler
%A Elisa Backer
%J Journal of Vacation Marketing
%@ 1479-1870
%D 2018
%R 10.1177/1356766717690575
%X Recently, there has been increasing scholarly interest in the relationship between tourism and quality of life (QOL). While the concept of QOL is contestable, a number of studies have revealed that travel can increase an individual¡¯s perceived and actual QOL. To date, the focus has been on vacation travel, highlighting that travel primarily for the purpose of rest or recreation, whether to a holiday destination or touring, is a component of many people¡¯s perceived QOL, and in some cases is a critical component. However, these more expensive forms of vacation travel are less accessible to those classified as socio-economically disadvantaged. Many such individuals can and do visit friends and relatives (VFR), suggesting that VFR may be a critical means by which socio-economically disadvantaged people can travel for pleasure and thereby maintain or improve their QOL. The article suggests a number of potential strategies based on the 8 Ps of the marketing mix, and these in turn inform avenues for future research
%K Marketing mix
%K QOL
%K quality of life
%K socio-economic disadvantage
%K VFR travel
%K visiting friends and relatives
%U https://journals.sagepub.com/doi/full/10.1177/1356766717690575