%0 Journal Article
%T Toward a Hermeneutic Model of Cultural Globalization: Four Lessons from Translation Studies
%A Isabel Jijon
%J Sociological Theory
%@ 1467-9558
%D 2019
%R 10.1177/0735275119850862
%X Many scholars study the global diffusion of culture, looking at how institutions spread culture around the world or at how intermediaries (or ¡°cultural brokers¡±) adapt foreign culture in the local context. This research can tell us much about brokers¡¯ ¡°cultural-matching¡± or ¡°congruence-building¡± strategies. To date, however, few scholars have examined brokers¡¯ interpretive work. In this article, the author argues that globalization research needs to pay more attention to interpretation. Building on translation studies, the author shows that brokers¡¯ work is shaped by (1) how they imagine their dual roles, (2) how they imagine different parts of the world, (3) how they interpret a text¡¯s intertextuality, and (4) how their audience imagines the foreign Other. In this way, the author lays the groundwork for a hermeneutic model of cultural globalization
%K globalization of culture
%K cultural globalization
%K global diffusion
%K translation studies
%K glocalization
%U https://journals.sagepub.com/doi/full/10.1177/0735275119850862