%0 Journal Article
%T Do green awards and certifications matter? Consumers¡¯ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective
%A Ki-Hoon Lee
%A Minwoo Lee
%A Nuwan Gunarathne
%J Tourism Economics
%@ 2044-0375
%D 2019
%R 10.1177/1354816618810563
%X This study examines the effects of green or eco-friendly certificates and awards on consumers¡¯ perceived value within the hotel industry, and the roles of consumers¡¯ perceived value in predicting satisfaction, intention to revisit, and intention to pay a green premium. The results of partial least squares structural equation modeling analysis from a sample of 250 guests in Sri Lankan hotels showed that our unified model includes a satisfactory level of prediction power to test the hypothesized relationships. Green certificates and green awards positively affect consumers¡¯ perceived value within the hotel industry. The findings also supported the relationship between consumers¡¯ perceived value and satisfaction, intention to revisit, and intention to pay a green premium. The empirical findings in the context of Sri Lanka provide another important insight which confirms the positive effects of green certification and green awards on consumers¡¯ perceived value and behavioral intentions, such as their intention to revisit and to pay a premium
%K green awards
%K green behavioral intention
%K green satisfaction
%K perceived green value
%U https://journals.sagepub.com/doi/full/10.1177/1354816618810563