%0 Journal Article %T Half %A Brandon Patterson %A Brian J. Zikmund-Fisher %A Elyse L. Aurbach %A Katherine E. Prater %J Science Communication %@ 1552-8545 %D 2018 %R 10.1177/1075547018781917 %X Academic writers and presenters need concrete activities to help them learn how to communicate more effectively. We describe such a tool, called ¡°Half-Life Your Message,¡± which is adapted from a commonly used improvisational theater game and can be applied in three minutes to distill a central thesis for any communication effort. Users can increase the value provided by Half-Life Your Message by scaffolding its application with an introduction and opportunity to self-reflect and debrief. We emphasize the tool¡¯s utility based on our experiences in using it ourselves and in teaching it to undergraduates, graduate students, and faculty %K science communication %K public engagement %K messaging %K idea prioritization %U https://journals.sagepub.com/doi/full/10.1177/1075547018781917