%0 Journal Article %T ¡®Not Black and White, but Black and Red¡¯: Anti %A Joshua Paul %J Ethnicities %@ 1741-2706 %D 2019 %R 10.1177/1468796818791661 %X This article critically examines #AllLivesMatter, which emerged as a rebuttal to #BlackLivesMatter, arguing, in spite of its universalist pretentions, that it represents a cloaked identitarian politics which through a hegemonic narrative (re)presents itself as a radically inclusionary counter-narrative. I argue All Lives Matter exemplifies an anti-identity identity politics by invoking rhetoric in opposition to racial identities while smuggling in a somewhat elastic ¡®postracial¡¯ neoliberal subject as the foundational identity around which this new mobilisation is organised. The article outlines a definition for anti-identity identity politics and uses this as a lens for analysing All Lives Matter in order to interrogate this keyword %K Postracial %K racism %K identity politics %K #AllLivesMatter %K #BlackLivesMatter %U https://journals.sagepub.com/doi/full/10.1177/1468796818791661