%0 Journal Article %T On the Design of Time %A Peter A. Hancock %J Ergonomics in Design %D 2018 %R 10.1177/1064804617735018 %X In this article, I propose that we are able to design time. Such design opportunities extend not simply to the various conventions and frameworks we have used to measure the passage of time but also to the phenomenon of time itself. Largely encompassed in the notion of designing (spatio-temporal) experiences, I advocate for a much broader and integrative inclusion of temporality in all forms of HF/E. A central issue is whether the fundamental dimension of time is iatrogenic; that is, conceived and created by humans as a way to frame and comprehend the universe around us. In so concluding, I argue that time is one of our greatest tools. However, it is not one without flaw, nor one that cannot be honed for more effective use. I seek to engage such discussions with the present article %K time %K design %K rhythms %K ceremony %K horological science %U https://journals.sagepub.com/doi/full/10.1177/1064804617735018