%0 Journal Article
%T Qantas still calls Australia home: The spirit of Australia and the flying kangaroo
%A Leanne White
%J Tourist Studies
%@ 1741-3206
%D 2018
%R 10.1177/1468797618785617
%X An analysis of images of Australia in Qantas television advertising is undertaken in this article. The phenomenon of ¡®commercial nationalism¡¯ is investigated through a close textual analysis of Qantas advertisements broadcast via mainstream media, in particular television, between 1987 and 2017. The advertisements are examined by undertaking a semiotic analysis. The research methodology also combines shot combination analysis and a reading of the visual and acoustic channels of the advertisement. In examining some of the key Qantas advertising campaigns in popular media over the past 30£¿years, it is revealed that the significant airline and tourism company Qantas has sung loudly to the tune of nationalism for the benefit of their business
%K advertising
%K Australia
%K commercial nationalism
%K popular media
%K Qantas
%K tourism
%U https://journals.sagepub.com/doi/full/10.1177/1468797618785617