%0 Journal Article
%T Process
%A Arvind Karunakaran
%A Raghu Garud
%J Strategic Organization
%@ 1741-315X
%D 2018
%R 10.1177/1476127017708583
%X Prior research has examined how organizational identity can enable and constrain innovations. A complementary literature has examined organizational ideology as the basis for actions driving identity-enhancing innovations. We examine how organizational ideology can serve as the basis for identity-challenging innovations through an in-depth study of the emergence of two innovations at Google¡ªGmail and AdSense. Findings from this study highlight a process-based ideology of participative experimentation. We explicate the constituent elements of this process-based ideology, and discuss its implications for research on innovation and identity
%K Google
%K identity
%K ideology
%K innovations
%K process
%U https://journals.sagepub.com/doi/full/10.1177/1476127017708583