%0 Journal Article
%T Complementary Versus Competitive Framing Effects in the Context of Pro
%A Adeline H. Ong
%A Benjamin H. Detenber
%A Nigel W. B. Lim
%A Shirley S. Ho
%J Science Communication
%@ 1552-8545
%D 2018
%R 10.1177/1075547018758075
%X This study examined the effects of complementary and competitive framing environments on people¡¯s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs
%K framing theory
%K climate change communication
%K competitive framing
%K pro-environmental behavior
%K green energy technology
%U https://journals.sagepub.com/doi/full/10.1177/1075547018758075