%0 Journal Article %T Touring the magical North ¨C Borealism and the indigenous S¨¢mi in contemporary English %A Sanna Lehtonen %J European Journal of Cultural Studies %@ 1460-3551 %D 2019 %R 10.1177/1367549417722091 %X Discourses of exotic Lapland with its indigenous inhabitants, the S¨¢mi, are widely circulated in the tourist industry and also surface in contemporary English-language children¡¯s fantasy fiction. In contrast to the ¡®self-orientalism¡¯ of discourses of tourism, where places and people are represented as exotic to a tourist gaze, the portrayals of the North and its inhabitants gain different symbolic meanings in fictional texts produced by outsiders who rely on earlier texts ¨C myths, fairy tales and anthropological accounts ¨C rather than on their own lived experience of the North or indigeneity. This article applies the concept of Borealism to examine cross-cultural intertextuality and discourses of the S¨¢mi/Lappishness in English-language children¡¯s fantasy by four contemporary authors. The S¨¢mi and their folklore become recontextualised in fictional texts through a Borealist gaze that associates the indigenous characters with feminist and ecocritical discourses and frames indigenous ethnicity in stereotypical ways %K Borealism %K children¡¯s fantasy literature %K ethnicity %K feminist discourse studies %K Lapland %K postcolonial studies %K S¨¢mi %U https://journals.sagepub.com/doi/full/10.1177/1367549417722091