%0 Journal Article
%T Conceptualising on
%A Christine Lundberg
%A Nigel Morgan
%A Vassilios Ziakas
%J Tourist Studies
%@ 1741-3206
%D 2018
%R 10.1177/1468797617708511
%X This article integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an interdisciplinary conceptual framework (termed ¡®on-screen dollying¡¯) that provides a culturally grounded and contextually driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the article classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our interdisciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory
%K film tourism
%K marketing
%K on-screen tourism
%K place-making
%K popular culture
%U https://journals.sagepub.com/doi/full/10.1177/1468797617708511