%0 Journal Article
%T Salafi activism and the promotion of a modern Muslim identity:  Evolving mediums of Da¡¯wa amongst Yogyakartan university students
%A Chris Chaplin
%J South East Asia Research
%@ 2043-6874
%D 2018
%R 10.1177/0967828X17752414
%X Indonesia has witnessed the emergence of a market of Islamic goods, services and media platforms that have catalysed a qualitative shift in the ways individuals come to express their religious convictions. Salafi Islam is no exception to this transformation, and this article provides a case study of contemporary Salafi propagation amongst Yogyakarta¡¯s students and graduates. Through description and analysis of campus based religious lectures, websites, magazines and fashion outlets linked to the al-Atsary Islamic Education Foundation, this article explores the intricacies of campus affiliated da¡¯wa. Linked to a ¡®literalist¡¯ interpretation of Islam reliant on scholars in Saudi Arabia, Salafism is frequently denounced as foreign to Indonesian norms. Yet, while activists do indeed promote a rigid adherence to Islamic tenets, they also align Islamic values to concerns with a modern Muslim identity. By framing Salafism as sensitive to ideas of professional employment, while juxtaposing it against images of a less well-educated rural Islam, they have thus have created a unique strand of urban Salafi propagation
%K Indonesia
%K Islamic activism
%K Islamic modernity
%K religious consumption
%K Salafism
%K Yogyakarta
%U https://journals.sagepub.com/doi/full/10.1177/0967828X17752414