%0 Journal Article
%T Book Review: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers
%A Bradley Wilson
%J Journal of Macromarketing
%@ 1552-6534
%D 2019
%R 10.1177/0276146719830156
%U https://journals.sagepub.com/doi/full/10.1177/0276146719830156