%0 Journal Article
%T The market between symbolic violence and emancipation: The case of female hardcore gamers
%A Alexandre Tiercelin
%A Eric Remy
%J Recherche et Applications en Marketing (English Edition)
%@ 2051-5707
%D 2019
%R 10.1177/2051570718822190
%X This article seeks to understand the process of market-based identity-building by looking at the life stories of female hardcore gamers. A dual theoretical framework is used: identity-building through consumption and gender via symbolic violence. Analysis of the meaning attributed to the underlying consumption practices and identity mindsets in the face of a masculine market norm reveals the following: (1) the relationship between female hardcore gamers and the gendered norm of the gaming market for hyper-players; (2) the ways in which this norm is appropriated and (3) the typical path of the female gamers concerned. The findings enable a discussion about the notion of symbolic violence driven by the market, where gender becomes an identity resource that can be manipulated through consumption practices that can lead to a certain emancipation, primarily linked to the possession of capital
%K gender
%K identity
%K life stories
%K video games
%U https://journals.sagepub.com/doi/full/10.1177/2051570718822190