%0 Journal Article %T Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights %A Stacey L. Brook %J Journal of Sports Economics %@ 1552-7794 %D 2019 %R 10.1177/1527002518784000 %X Nike Inc. recently signed a trademark-licensing contract with the University of Michigan for nearly US$174 million over 11 years for the rights to be the supplier of athletic apparel and to use the university¡¯s intellectual property (trademark) rights. The focus of this article is to empirically investigate the determinants for trademark-licensing contract values using athletic apparel contract data among NCAA Football Bowl Subdivision schools %K NCAA %K trademark %U https://journals.sagepub.com/doi/full/10.1177/1527002518784000