%0 Journal Article
%T Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights
%A Stacey L. Brook
%J Journal of Sports Economics
%@ 1552-7794
%D 2019
%R 10.1177/1527002518784000
%X Nike Inc. recently signed a trademark-licensing contract with the University of Michigan for nearly US$174 million over 11 years for the rights to be the supplier of athletic apparel and to use the university¡¯s intellectual property (trademark) rights. The focus of this article is to empirically investigate the determinants for trademark-licensing contract values using athletic apparel contract data among NCAA Football Bowl Subdivision schools
%K NCAA
%K trademark
%U https://journals.sagepub.com/doi/full/10.1177/1527002518784000