%0 Journal Article
%T Editorial
%A Nil £¿z£¿a£¿lar-Toulouse
%J Recherche et Applications en Marketing (French Edition)
%@ 2051-2821
%D 2018
%R 10.1177/0767370118761356
%U https://journals.sagepub.com/doi/full/10.1177/0767370118761356