%0 Journal Article
%T Formative research on devising a street play to create awareness about mental illness: Cultural adaptation and targeted approach
%A Mathew Varghese
%A Santosh Loganathan
%J International Journal of Social Psychiatry
%@ 1741-2854
%D 2019
%R 10.1177/0020764019838306
%X Poor awareness about mental health and illness is one of the causes for the large treatment gap for all mental disorders across India. We used both qualitative and quantitative methods in devising a street play to enhance knowledge, attitudes and beliefs about mental illness. The formative research enabled the intervention to remain culturally appropriate to the socio-cultural practices of the targeted rural audience. Targeted audiences need to be understood carefully for their beliefs and notions about mental health and sickness. Their socio-cultural practices need incorporation in street plays to make them relevant and meaningful
%K Formative research
%K street play
%K stigma
%K mental illness
%K cultural adaptation
%K targeted approach
%U https://journals.sagepub.com/doi/full/10.1177/0020764019838306