%0 Journal Article %T Prospecting Facebook: the limits of the economy of attention %A Greg Elmer %J Media, Culture & Society %@ 1460-3675 %D 2019 %R 10.1177/0163443718813467 %X This article questions the utility and universality of the attention economy framework in social media studies, specifically as a critique for dominant industry players such as Facebook. The article proposes a speculative theory of political economy, looking to FacebookĄ¯s prospectus as a key document and step in the process of social media financialization %K Facebook %K financialization %K marketization %K political economy %K social media %U https://journals.sagepub.com/doi/full/10.1177/0163443718813467