%0 Journal Article
%T When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge
%A Anne M. Hamby
%A Cristel Antonia Russell
%A Dale W. Russell
%A Joel W. Grube
%J Journal of Public Policy & Marketing
%@ 1547-7207
%D 2019
%R 10.1177/0743915618818567
%X Youth drinking is a major public health problem. Entertainment content that positively depicts alcohol consumption is often implicated as a factor shaping youths¡¯ attitudes and beliefs about drinking alcohol. This research examines whether and under which conditions corrective epilogues can counteract the influence of a television episode featuring positive consequences of drinking. Building on recent research that demonstrates how consumers¡¯ persuasion knowledge can increase acceptance of a message, this study finds that persuasion knowledge enhances receptivity to epilogues but only among viewers who are highly transported into the story. The research points to a promising approach to remedy the potentially harmful influence of a story line depicting undesirable behaviors on a vulnerable population
%K alcohol
%K correction
%K narrative transportation
%K persuasion knowledge
%K teenagers
%U https://journals.sagepub.com/doi/full/10.1177/0743915618818567