%0 Journal Article
%T Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event
%A Jochen O. Mierau
%A Ruud H. Koning
%A Willem I. J. de Boer
%J Journal of Sports Economics
%@ 1552-7794
%D 2019
%R 10.1177/1527002518771445
%X Using the contingent valuation method, we estimate residents¡¯ ex ante and ex post willingness to pay (WTP) for hosting a large international sport event: The ¡°big start¡± of the 2016 Giro d¡¯Italia, which was held in the Gelderland region of the Netherlands. The percentage of residents with a positive WTP changed from 29.7% before the event to 39.3% immediately after the event, while average WTP increased significantly from ?3.58 to ?4.45, leading to an increase of residents¡¯ valuation from ?5.8 million to ?7.1 million. Additionally, following the event in the media and attending the event play an important role in explaining residents¡¯ WTP
%K sport events
%K contingent valuation
%K willingness to pay
%K media
%K Giro d¡¯Italia
%U https://journals.sagepub.com/doi/full/10.1177/1527002518771445