%0 Journal Article
%T A Commentary on ¡°Transformative Marketing: The Next 20 Years¡±
%A Rajan Varadarajan
%J Journal of Marketing
%@ 1547-7185
%D 2018
%R 10.1509/jm.82.43
%U https://journals.sagepub.com/doi/full/10.1509/jm.82.43