%0 Journal Article
%T Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis
%A Elitsa Alexander
%A Martin J. Eppler
%A Sabrina Bresciani
%J Journal of Mixed Methods Research
%@ 1558-6901
%D 2019
%R 10.1177/1558689816664479
%X In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the ¡°integration challenge¡± that the MMR community is facing¡ªby employing the power of visualization, data integration is leveraged to a new level, where visual synergy gains enable a ¡°value-added¡± research outcome. By employing multigenre integration and a moderately pragmatic approach, the VRM reduces the researcher¨Csubject power-relation gap and contributes to some long-standing MMR debates regarding reflexivity and participation
%K mixed methods
%K small group communication
%K discussion replay
%K visual
%U https://journals.sagepub.com/doi/full/10.1177/1558689816664479