%0 Journal Article
%T The time of consumers: A review of researches and perspectives
%A Andrea Gourmelen
%A Jeanne Lallement
%J Recherche et Applications en Marketing (English Edition)
%@ 2051-5707
%D 2018
%R 10.1177/2051570718792172
%X This article provides a synthesis of the research on consumer time. Based on a systematic review of studies from the past 25£¿years, it offers an original interpretative framework by grouping consumer time into two categories. In the first, the studies on ¡®resource time¡¯ reveal that time is perceived differently according to situational and individual antecedents. In the second, the research on ¡®personality trait time¡¯ presents time from a global (where time is perceived as a whole), comparative (comparing several time zones) or selective (positioned in a precise time zone) perspective, which is characterised according to the depth to which the time variable is anchored in an individual¡¯s personality. Although this categorisation sheds light on the concept of consumer time, it was not possible to establish a unified theoretical anchoring. This research argues in favour of decompartmentalising the different approaches and methodologies
%K consumer behaviour
%K subjective time
%K time perception
%K time variables
%U https://journals.sagepub.com/doi/full/10.1177/2051570718792172