%0 Journal Article %T The Increasing Importance of Curriculum Design and Its Implications for Management Educators %A George A. Hrivnak %J Journal of Management Education %@ 1552-6658 %D 2019 %R 10.1177/1052562918822068 %X In this essay, I explore the topic of curriculum design in business and management education from the perspective of my current role as Associate Dean, Learning and Teaching. Using Biggs¡¯s constructive alignment as an organizing framework, I summarize a number of challenges for management educators and administrators in the design and evaluation of programs and courses and highlight the increasing complexity of the task. I conclude by arguing that, from an associate dean¡¯s perspective, management educators must increasingly adopt the role of designer, rather than teacher, and offer suggestions to help with that transition %K curriculum design %K constructive alignment %K learning outcomes %K learning design %U https://journals.sagepub.com/doi/full/10.1177/1052562918822068